So how does search engine optimisation really work? That’s the big question. And the answer is simpler than it looks (and certainly simpler than a lot of Wellington SEO companies would like you to believe).
You may have heard there are over 200 Google ranking factors that impact the performance of your website. And that is true.
But there reality is, only a handful of those factors drive 90% of your results. It’s the old 80/20 principle at work. 20% of inputs produce 80% of outputs (or thereabouts). The same is true when it comes to search engine optimization factors.
This is where so many website marketing companies get it wrong. They act like all 200 ranking factors are equal. Then they spend time on ‘fluff’ that doesn’t matter.
You get a big report with a lot of noise in it… but you know your rankings aren’t moving and the phone still isn’t ringing. Sound familiar?
That’s because these outfits don’t understand the handful of factors that really make a huge impact on results. It’s a matter of understanding what these factors are, and then also understanding how to influence them.
For starters: content. Is your content well optimised? Does it have the right keywords in the right places on the page? Has the research been done to make sure you’re actually targeting the right keywords in the first place – the ones that will send buyers your way?
Nest up: backlinks. Also known as inbound links – that means links coming to your site from other websites. These are the currency of trust on Google, and without the right links you will struggle to get your website on the first page, let alone to #1.
And last but not least: data and analytics. Are you results being tracked properly? What does the data tell you about your strategy? What’s working? What needs to change?
We combine all of these digital services into a neat SEO package (along with Google Ads, if you want to add it to your search strategy) that takes your resources and puts them into the most effective, high-ROI activities that drive results. Whether you’re a local business or an ecommerce store selling online – we know how to focus on the important things that really move the needle.